In this day and age, not having an online presence is suicide for your business. Your company's first impression is your website. It serves as the window to the whole world.
Whether it’s an active website, well designed and rich in content or dormant and displeasing to look at, it creates a certain image and perception about your products and services. Without a website how would people even know your business exists in Kenya?
So let's agree that an affordable and professional website lends an air of credibility.
Did you know that 73% of businesses globally have now invested in inbound marketing which embodies the digital presence? This means that if you have not yet consulted a website developer in Kenya for your business, you might be missing out on a lot of business opportunities. Your business is counted among the 27% who are still struggling with tiresome outbound marketing methods in Nairobi. What if your clients know who you are but they can't reach your services?
Once you realize that your clients have switched to the digital platform in Kenya, you'll notice that the only way to get to them is to meet them where they are and join in the conversation.
So we ask, why do you need an affordable website in Kenya?
1. Establish an online presence
People habits are changing.
Your buyers' buying patterns have changed. If they don't find you in their direction, then your efforts go down the drain. The more they know about your company, the more chances you have of attracting a large number of potential clients. Your business's online presence is your company's strength. It portrays who you are and what you have to offer in the best light possible that you intend it to.
More than 2.4 billion people use the internet daily according to Gator Crossing. Targeting this lot has become the main objective of most businesses in Kenya. So by not getting that affordable website for your business and joining in the race, you might be missing out on this piece of pie.
2. Reach all corners of the world
A website gives you a global footprint.
It gives an instant global presence and allows you to capture customers from around the globe. If you are running your company with the 1930s methodologies you might have realized how hard it is to reach everyone. Your target market is probably those in you probably those in your neighborhood or around Nairobi and the few who will hear a word about your company.
A well developed and affordable website in Kenya increases your customer base.
3. Save marketing cost and time
There is no way that developing an affordable website for your business will drop sales.
At least we all agree on that. You know exactly how much your cheap website will cost and the maintenance cost the moment you decide to put up one. Once established, it will deliver more than expected results. No company has ever gone bankrupt for developing a website. On the contrary, a cheap website saves on advertising and marketing budget.
A strategically developed and affordable website with constant online activities provides tremendous benefits for your company which in return reflects positively on your return on investments.
4. Stay Competitive and remain in the Business
If you are running a business, then you are in a competition.
For you to outdo others and stand out, you must do what they are doing and add more value to it. If your competitors are advertising on their website , why would you continue buying TV air times? Why would you look for customers where they are not deemed to be. Your competitors set the pace and it's up to you to keep up or opt out.
An affordable professional website keeps your business relevant and competitive in the saturated industry.
5. Easy and ready accessibility throughout the year
This is probably the most important reason as to why your company should have your own website. Your functional website is your company’s sales machine. It ensures that your company products are available to your clients 24/7 and that you don’t miss out on any potential leads due to time restrictions.
Imagine a scenario where your clients only have access to your products and services at specific times only and are forced to wait till you’re open to access them. Quite inconveniencing right? The potential buyer will not hesitate to check out the next available option which will be reaching out to your competitors.
Hence we are now on the same page that a cheap and professional website is your businesses greatest marketing toolkit. Get one and show that you are part of this competitive market. Otherwise, chances are your competition is already well rooted with an affordable website and making excellent conversions.
Proper search engine optimization also implies getting it right when coming up with the design of your business website or blog. Web design in Kenya majorly focuses on function and placement of content within your blog in order to give it the desired outlook to attract your audience and develop for your business important leads.
Business owners or marketing managers must ensure that the web design is tailored towards improving the experience of their users/ readers as they will be going through the content in their blogs.Failure to plan a proper web design for your business blog might lead to the rejection of the marketing information you are set to provide through the channel.
There are firms providing professional services in web design and it would be much more profitable to have them craft your blog/website for you. All is not lost though, a business owner can still be able to design his business website using specific skills. Aspects of a good design revolves around graphics, spaces, color plan and fonts. Below are better web design tips for business owners or marketing managers that will help them create a better web design in Kenya to attract visitors to their website.
1. Easy to Read Website or Blog
A better website needs to be easily readable. To be effective, make your website content simple yet engaging. Text on your website should encourage the users eyes to flow effortlessly from one idea to the next.
When coming up with your content, it's also important to emphasize on font size, line height of a paragraph text, and in line spacing.
2. Responsive Design
The use of cell phones and tablets to access the Internet continues to grow at an exponential rate. Business owners or marketing managers who fail to keep mobile users in mind when coming up with a design for their business blog may prevent them from engaging with a large portion of their potential customers.
The components of a responsive web page grow and shrink depending on the size of the browser’s viewing area. Responsive designs prevent Internet users on mobile devices from needing to zoom to view content.
3. Simple and Easy Navigation Techniques
Use of text links enable both users and search engines to easily navigate throughout your entire website. It is also important to have navigation menus within your website. It improves the user experience.
A search feature should also be placed strategically within your website. People use these options to find what they are looking for without using traditional links. When used appropriately, the inclusion of a search feature can contribute to the overall design of a web page.
4. Effective Use of White Space
White space simply refers to the areas in your web page that contain no content, images, or any other media.
Effective use of the white space will help lead your potential customer through the content of your page and help to emphasize some sections more than others. This is achieved through among other things, spacing around images. Doing this allows the image to stand aside from written content while providing a supplement to the information contained on the page.
Apart from the four tips, business owners or marketing managers should also ensure that they keep their blog graphics small. This will help in reducing your website loading time and make it simple and effective in displaying the required information on the screens of your potential customers devices.
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Websites exist primarily to connect to users or visitors with a product, service or some kind of information they’re interested in acquiring. The most important thing a website should do is make it easy for a visitor to cut to the chase and achieve their goal.A website visitor usually searches specifically for something they wanted when they came to your website, which means that for you, as a business or organization, visitors are the same as interested customers who have just walked in your front door. The website should help them find what they’re looking for as quickly and effectively as possible.
To do that, there are several elements that should be right up front on the home page. Many of these elements are particularly important for small businesses that conduct their business out of a storefront and want their website to ultimately bring their customers in to their brick and mortar location. That said, here’s what I consider to be essential elements for your home page:
What is a personal brand? Your personal brand is a reflection of YOU: your opinions, your values, and your beliefs are visibly expressed by what you say, what you do, as well as how you do it. The primary goal of personal branding is to utilize who you are and what you want to be known for to help you stand out among your competitors.Branding puts you top of mind for your customers so they think of you as the ONLY solution to solving their problem. Personal Branding benefits you by helping you narrow your focus, hone your skills and have a clear vision of your passions. That message is then communicated to your target market.
1. Online your brand will propel you to the top in your marketplace; you will gain admiration, trust and respect, when your name and message are embedded repeatedly into the consciousness of your target market.
2.The branding process helps you take control of your identity and influence the perception others have about you and the services you offer. Your brand should be consistent across social media platforms to help with consistency which makes your brand even stronger. For example, your profile picture should be consistent across social media platforms.
3.Having a strong brand creates a sense of individuality and “separateness” in the marketplace. Your clients will be easily be able to differentiate you from your competitors. Colors, tag lines and messaging contribute to your personal brand.
4.Consistency is key. The more visible you are to your target audience, the more you will be perceived as an expert in your field. When you establish yourself as an expert in your area of specialty you will gain name recognition where it counts the most – in your customer’s mind. Brand consistency gives you an opportunity to communicate your message across social media platforms in order to make a lasting impression and express your individuality.
5.Gain followers, friends and connections. A strong personal brand online will enable you to effortlessly attract opportunities. You will position yourself in the mind of your marketplace as THE service provider of choice to dominate your market and command higher fees – in other words, work less and make more!
Majority of the Kenyan population with a rough estimate of 51% is the youth aged between15-54. With this in mind as a Kenyan leader or prospective leader to engage with the voter you will need to have a strong online presence in order to appeal to the voters. Personal online branding is a key aspects in creating authority in ones field one must incorporate this onto there branding strategies.
You probably know some SME businesses in Kenya who are doing phenomenally well without a website. I do, too. But I often wonder how much better they could be doing if they took the time to invest in one. And when I say “website,” I don’t mean an electronic version of that brochure they’ve been handing out for the past 10 years. I mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.
1. You stop being invisible.
I’m not trying to be flippant, but by creating a website you stop being invisible to the people trying to find you online. More and more studies are telling us about the ROBO effect where customers are learning to research online before buying offline. They’re typing their problems or needs into the search engine of their choice and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process.
2. You help control your rankings.
While you can’t simply rattle off a list of search terms you want to be found for, you can use search engine optimization basics to help control where your site shows up and for which queries. By creating optimized content, building relevant links and creating a brand that customers want to engage with, you set yourself up as an authority in the eyes of the search engine and increase your chances of appearing for the right queries – the ones paying customers are using to find businesses just like yours. Creating an optimized website helps you to gain important visibility for the right terms.
3. You create another sales tool.
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).
4. You build authority.
Though the Web has been around for some time, it’s true that you didn’t always need a website to find your audience. It was a lot easier to market via direct mailings, Yellow page ads and local word-of-mouth. However, today your website and your social presence are the factors that customers are looking for when they research a small business. They want to know that you’re stable enough to have a dedicated Web presence. That you’ll be around tomorrow should something go wrong. That they can get a hold of you when they need to. By creating a website, you set up shop on the Internet and show customers that this is where they can come to find information about you, to read articles that you’ve written and to learn more about your company. All of these things build authority. Without a website, you’re at a huge disadvantage as a small business owner trying to speak to your customers.
5. You build an email list.
Even if you hate the Web, you probably still like email. I bet you even collect emails from your customers by hand so that you can keep them up to date on what’s happening in-store. Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools.
Those are just five important reason for a small business owner to create a Web presence. Why do you have one? Or why don’t you have one?